Happy Holidays to everyone, whatever events you may celebrate. Whenever we go online to take a look to offer feedback and advice, we usually see decent content. What we don’t see is any strategic plan for orchestrating engagement with prospects and customers especially in the hotel industry. We at Revbizs follow the firm phenomena of relationship building. Marketers, to be successful, must implement highly personalized and integrated programs today in channels and manners they haven’t ever used before. The breadth of skills required to succeed in marketing has increased dramatically. For marketers used to coordinating the activities of external agencies and focusing on one stand-alone campaign at a time, a large gap in competency has been exposed.
Many of the hotels with whom we speak are concerned that their marketing isn’t as effective as it could be. They know that customers prefer digital information and communications, but they’re not confident in how to go about creating relevant information successfully. We help the build that digital hype effectively . Much of the marketing in hotels we see a lacks the personalization and targeting that is needed to do more than engage prospects or customers briefly, in the immediate moment.
As buyers and customers we at Revbizs have become more self-sufficient at researching solutions for all the hotel queries, marketers are shouldering more of the responsibility to make sure their hospitality needs, are viewed as credible, and display enough expertise to get involved in bookings and great business management.
Have a Happy New Year!
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